Privacy Policy

Last updated 2026-07-09.

This policy explains what information NPI Portal handles and how. NPI Portal is a private, independent service and is not affiliated with any government agency.

Provider data is public record

The provider information we display — names, NPI numbers, taxonomy, and practice addresses — comes from the public CMS NPPES data set, which CMS publishes for anyone to download and use. This is public-record data about providers in their professional capacity, not personal information we collect from visitors. Corrections to provider data must be made in NPPES; see our corrections and removal policy.

Analytics

We use Google Analytics 4 to understand aggregate traffic and improve the Site. Google Analytics sets cookies and collects usage data (pages viewed, approximate location, device type) as described in Google's privacy policy; you can opt out with the Google Analytics opt-out browser add-on. We may also use Cloudflare Web Analytics, which is cookieless and collects no personal data. We use analytics only in aggregate — we do not build individual visitor profiles.

No sale of personal data

We do not sell, rent, or share your personal data with third parties for their marketing.

Advertising

The Site does not currently serve third-party ads. If advertising is introduced later, we will update this policy and provide a consent-management mechanism where required before any ad-related cookies or tracking are used.

Your rights (GDPR & CCPA)

Depending on where you live, you may have rights to access, correct, or delete personal data, to object to or restrict processing, and to not be discriminated against for exercising those rights. Because we display public provider records rather than collect visitor profiles, requests about provider data are generally directed to NPPES; requests about any data we hold can be sent to us using the contact below.

Contact

Privacy requests or questions: hello@npiportal.com.