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Dean Retail Services, Inc.

Dean Retail Services, Inc. is a healthcare organization registered as Optician in Madison, WI, holding Type 2 (organization) NPI 1851414601 since 2007. The authorized official on file is Amy Crinnell, Vice President-Finance.

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NPI 1851414601
Entity type Organization (Type 2)
Legal business name Dean Retail Services, Inc.
Other name <Unavail>
Practice address 752 N HIGH POINT RD, SUITE 200, Madison, WI, 53717
Phone 6088244000
Enumeration date 2007-04-09
Last updated in NPPES 2020-08-03

Authorized official

Name Amy Crinnell
Title Vice President-Finance
Phone 6082603586

Taxonomy & classification

Taxonomy code Specialty Primary License State
332H00000X Eyewear Supplier Secondary WI
156FX1800X Optician Primary WI

Other identifiers

Identifier Type State Issuer
384-43-700 Medicaid WI
Copy-ready billing details
Provider: Dean Retail Services, Inc.
NPI: 1851414601
Taxonomy: 156FX1800X (Optician)
Address: 752 N HIGH POINT RD, SUITE 200, Madison, WI, 53717

Providers at this address

NPI Name Type Specialty Location
1659366565 Mary Evenson Individual Medical Physician Assistant Madison, WI
1770565277 Paul Stiegler Individual Emergency Medicine Physician Madison, WI
1346211661 Jennifer Smith Individual Registered Dietitian Madison, WI
1982671517 John Blanchard Individual Internal Medicine Physician Madison, WI
1710955208 Sara Kreckman Individual Pediatrics Physician Madison, WI
1659340735 Richard Shuey Individual Psychiatry Physician Madison, WI
1962461194 Athena Daniolos Individual Dermatology Physician Madison, WI
1205805512 Meghan Ogden Individual Obstetrics & Gynecology Physician Madison, WI

Verify this record

Cross-check NPI 1851414601 against the authoritative CMS record: view Dean Retail Services, Inc. on the official NPPES registry .

What is an NPI number?

A National Provider Identifier (NPI) is a unique 10-digit number that CMS assigns to every U.S. healthcare provider and organization under HIPAA. Type 1 NPIs identify individual providers; Type 2 NPIs identify organizations. The NPI appears on insurance claims, prescriptions, and credentialing paperwork, and never changes — even if the provider moves or changes specialty. Read the full guide or validate an NPI number.

Frequently asked questions

What type of organization is Dean Retail Services, Inc.?
Dean Retail Services, Inc. is registered in NPPES as a Optician (its primary provider taxonomy).
What is a Type 2 NPI?
A Type 2 NPI identifies an organization (group practice, hospital, pharmacy, lab), while Type 1 NPIs identify individual providers. Organizations bill under their Type 2 NPI.

Source: CMS NPPES (public data). Snapshot 2026-07-11. Provider record last updated 2020-08-03.