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Dean Retail Services, Inc.

Optician in Madison, WI · enumerated 2007 · authorized official Amy Crinnell, Vice President-Finance.

Data current as of Jul 13, 2026 · sourced from CMS NPPES

National Provider Identifier

1851414601

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Registry record

Entity type Organization (Type 2)
Legal business name Dean Retail Services, Inc.
Other name <Unavail>
Practice address 752 N High Point Rd, Suite 200, Madison, WI, 53717
Phone (608) 824-4000
Enumeration date Apr 9, 2007
Last updated in NPPES Aug 3, 2020

Taxonomy & classification

156FX1800X Optician Eye and Vision Services Providers Primary
332H00000X Eyewear Supplier Suppliers Secondary

Authorized official

Name Amy Crinnell
Title Vice President-Finance
Phone (608) 260-3586

Other identifiers

Identifier Type State Issuer
384-43-700 Medicaid WI -

What is an NPI number?

A National Provider Identifier (NPI) is a unique 10-digit number that CMS assigns to every U.S. healthcare provider and organization under HIPAA. Type 1 NPIs identify individual providers; Type 2 NPIs identify organizations. The NPI appears on insurance claims, prescriptions, and credentialing paperwork, and never changes, even if the provider moves or changes specialty.

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Frequently asked questions

What type of organization is Dean Retail Services, Inc.?
Dean Retail Services, Inc. is registered in NPPES as a Optician (its primary provider taxonomy).
What is a Type 2 NPI?
A Type 2 NPI identifies an organization (group practice, hospital, pharmacy, lab), while Type 1 NPIs identify individual providers. Organizations bill under their Type 2 NPI.

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Source: CMS NPPES (public data). Snapshot 2026-07-13. Provider record last updated 2020-08-03.