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Up Optometry

Up Optometry is a healthcare organization registered as Optometrist in Escanaba, MI, holding Type 2 (organization) NPI 1497792386 since 2006. The authorized official on file is Cindy Gersich, Manager.

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NPI 1497792386
Entity type Organization (Type 2)
Legal business name Up Optometry
Practice address 1015 S LINCOLN RD, Escanaba, MI, 49829
Phone 9067865181
Enumeration date 2006-06-01
Last updated in NPPES 2025-01-15

Authorized official

Name Cindy Gersich
Title Manager
Phone 9067865181

Taxonomy & classification

Taxonomy code Specialty Primary License State
152W00000X Optometrist Primary

Other identifiers

Identifier Type State Issuer
102758320 Medicaid MI
180B160140 Other MI BLUE CROSS BLUE SHIELD
102940677 Medicaid MI
1659572071 Medicaid MI
Copy-ready billing details
Provider: Up Optometry
NPI: 1497792386
Taxonomy: 152W00000X (Optometrist)
Address: 1015 S LINCOLN RD, Escanaba, MI, 49829

Providers at this address

NPI Name Type Specialty Location
1285633685 Darrell Kohli Individual Ophthalmology Physician Escanaba, MI
1659572071 Jaylene Iverson Individual Optometrist Escanaba, MI
1316235237 Andrea Mott Individual Optometrist Escanaba, MI
1417885013 Kaitlyn Lord Individual Student in an Organized Health Care Education/Training Program Escanaba, MI

Verify this record

Cross-check NPI 1497792386 against the authoritative CMS record: view Up Optometry on the official NPPES registry .

What is an NPI number?

A National Provider Identifier (NPI) is a unique 10-digit number that CMS assigns to every U.S. healthcare provider and organization under HIPAA. Type 1 NPIs identify individual providers; Type 2 NPIs identify organizations. The NPI appears on insurance claims, prescriptions, and credentialing paperwork, and never changes — even if the provider moves or changes specialty. Read the full guide or validate an NPI number.

Frequently asked questions

Where is Up Optometry located?
The practice location on file with NPPES is in Escanaba, MI.
How current is this record?
Data comes from the CMS NPPES public dissemination file; this record was last updated in NPPES on 2025-01-15. Verify at npiregistry.cms.hhs.gov.

Source: CMS NPPES (public data). Snapshot 2026-07-11. Provider record last updated 2025-01-15.