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Direct Optical, Inc

Optometrist in Farmington Hills, MI · enumerated 2006 · authorized official Dennis Chaiken, President.

Data current as of Jul 13, 2026 · sourced from CMS NPPES

National Provider Identifier

1497721799

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Registry record

Entity type Organization (Type 2)
Legal business name Direct Optical, Inc
Practice address 29321 Orchard Lake Rd, Farmington Hills, MI, 48334
Phone (248) 553-8270
Fax (248) 553-8185
Enumeration date Feb 27, 2006
Last updated in NPPES Apr 26, 2012

Taxonomy & classification

152W00000X Optometrist Eye and Vision Services Providers Primary
332H00000X Eyewear Supplier Suppliers Secondary

Authorized official

Name Dennis Chaiken
Title President
Phone (248) 553-8270

Other identifiers

Identifier Type State Issuer
230266 Other - NATIONAL VISION ADMIN.
900F376990 Other MI BLUE CROSS BLUE SHIELD
CP2724 Other - EYE MED
VC630014 Other - M-CARE

What is an NPI number?

A National Provider Identifier (NPI) is a unique 10-digit number that CMS assigns to every U.S. healthcare provider and organization under HIPAA. Type 1 NPIs identify individual providers; Type 2 NPIs identify organizations. The NPI appears on insurance claims, prescriptions, and credentialing paperwork, and never changes, even if the provider moves or changes specialty.

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Frequently asked questions

What type of organization is Direct Optical, Inc?
Direct Optical, Inc is registered in NPPES as a Optometrist (its primary provider taxonomy).
What is a Type 2 NPI?
A Type 2 NPI identifies an organization (group practice, hospital, pharmacy, lab), while Type 1 NPIs identify individual providers. Organizations bill under their Type 2 NPI.

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Source: CMS NPPES (public data). Snapshot 2026-07-13. Provider record last updated 2012-04-26.