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Changes and Choices Inc

Psychologist in Lacrosse, WI · enumerated 2006 · authorized official Cynthia Patterson-Rhocer, President.

Data current as of Jul 13, 2026 · sourced from CMS NPPES

National Provider Identifier

1396811733

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Registry record

Entity type Organization (Type 2)
Legal business name Changes and Choices Inc
Practice address 2350 South Avenue, Suite 102, Lacrosse, WI, 54601
Phone (608) 787-6645
Fax (608) 787-6658
Enumeration date Nov 28, 2006
Last updated in NPPES Aug 22, 2020

Taxonomy & classification

103T00000X Psychologist Behavioral Health & Social Service Providers · License 1161 (WI) Primary

Authorized official

Name Cynthia Patterson-Rhocer
Title President
Phone (608) 787-6645

Other identifiers

Identifier Type State Issuer
42191800 Medicaid WI -

What is an NPI number?

A National Provider Identifier (NPI) is a unique 10-digit number that CMS assigns to every U.S. healthcare provider and organization under HIPAA. Type 1 NPIs identify individual providers; Type 2 NPIs identify organizations. The NPI appears on insurance claims, prescriptions, and credentialing paperwork, and never changes, even if the provider moves or changes specialty.

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Frequently asked questions

What type of organization is Changes and Choices Inc?
Changes and Choices Inc is registered in NPPES as a Psychologist (its primary provider taxonomy).
What is a Type 2 NPI?
A Type 2 NPI identifies an organization (group practice, hospital, pharmacy, lab), while Type 1 NPIs identify individual providers. Organizations bill under their Type 2 NPI.

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Source: CMS NPPES (public data). Snapshot 2026-07-13. Provider record last updated 2020-08-22.