NPI Portal NPI Lookup & Verification

Type 1 · Individual ✓ Active NPI ✓ Valid NPI checksum Sole proprietor

Dr. John Smythe Rich III, MD

Facial Plastic Surgery Physician in Columbia, SC · enumerated 2006 · practices at Smythe Rich MD PA.

Data current as of Jul 13, 2026 · sourced from CMS NPPES

National Provider Identifier

1245204791

Verified

See something wrong? Report a correction

Registry record

Entity type Individual (Type 1)
Name Dr. John Smythe Rich III
Credential MD
Sex Male
Practice address Columbia, SC, 29201
Fax (803) 933-9460
Enumeration date Feb 13, 2006
Last updated in NPPES Sep 1, 2021

Street address withheld: NPPES sole-proprietor addresses can be home addresses. See our data policy.

Taxonomy & licenses

207Y00000X Otolaryngology Physician Allopathic & Osteopathic Physicians · License 14870 (SC) Secondary
207YS0123X Facial Plastic Surgery Physician Allopathic & Osteopathic Physicians · License 14870 (SC) Primary
MD · Doctor of Medicine: A physician who completed medical school (allopathic medicine), residency training, and state licensure. About the MD credential

Other identifiers

Identifier Type State Issuer
148708 Medicaid SC -

What is an NPI number?

A National Provider Identifier (NPI) is a unique 10-digit number that CMS assigns to every U.S. healthcare provider and organization under HIPAA. Type 1 NPIs identify individual providers; Type 2 NPIs identify organizations. The NPI appears on insurance claims, prescriptions, and credentialing paperwork, and never changes, even if the provider moves or changes specialty.

Read the full guide → Validate an NPI →

Frequently asked questions

Is this the official NPI registry?
No. NPI Portal is a private site built on public CMS NPPES data. The official registry is npiregistry.cms.hhs.gov, operated by CMS.
What specialty is John Rich?
John Rich is registered in NPPES with the primary taxonomy of Facial Plastic Surgery Physician. The taxonomy code describes the provider's classification and area of specialization for claims and credentialing.

Other providers at this practice address

Browse all →

Source: CMS NPPES (public data). Snapshot 2026-07-13. Provider record last updated 2021-09-01.